Information for sponsors.
What is OSB-VUB?
Even before the establishment of the autonomous VUB, the initiative was taken to establish a Dutch-language department within the alumni association of the ULB. In 1956, Rem Reniers, together with the first chairman Willem Verougstraete, took over the reins and started the de facto association OSB. From the OSB, a significant contribution was made to the support of the Dutch-language courses at the ULB and later the autonomous VUB. Parallel to the establishment of the VUB, the OSB became its own legal entity in 1969.
This led to the growth of an open and active association that was also one of the founders of liberal association life in Brussels and Flanders.
What is our mission?
The OSB aims to strengthen the bonds of brotherhood among all former students and to contribute to the development and expansion of the VUB. The principle of Free Inquiry, which is also the foundation of the VUB, is our guideline.
To achieve this, the OSB offers a wide range of socio-cultural activities: excursions, lectures, training courses, reunions, networking events, etc., not only from the central board, but also from regional and faculty departments, or in close cooperation with partner associations.
Wat is onze visie?
OSB-VUB wil uitgroeien tot een toonaangevend netwerk dat zijn leden ondersteunt in het realiseren van hun professionele en persoonlijke doelen. Door samenwerking, innovatie en gemeenschapsvorming willen we een blijvende impact maken op zowel individuen als de samenleving.
Onze werking.
OSB-VUB ondersteunt haar leden door het organiseren van diverse activiteiten zoals workshops, lezingen, en netwerkevenementen. We streven ernaar jaarlijks 2 “High Visibility” events te organiseren waar we minimum 300 aanwezigen verwachten. Daarnaast bieden we een platform voor alumni om hun ervaringen te delen, hun professionele netwerk uit te breiden en deel te nemen aan projecten die bijdragen aan maatschappelijke vooruitgang. Onze werking is gebaseerd op samenwerking, gemeenschapsvorming en het bevorderen van een sterke band tussen alumni en de Vrije Universiteit Brussel.
What does OSB-VUB have to offer?
Sponsoring OSB-VUB offers significant benefits, especially considering the strong performance of their communication channels. Here are the extended benefits:
1. Extended Reach:
OSB-VUB has over 10,500 members, which means a large and diverse audience of highly educated professionals. This significantly increases your brand reach.
2. High Visibility:
Your brand will be promoted through various channels, including events, the website, newsletters and social media platforms (e.g. Facebook, Instagram, LinkedIn, etc...) that are followed by thousands of alumni.
3. Newsletter: Guaranteed Accessibility:
The OSB-VUB monthly newsletter is sent to over 10,000 members with verified email addresses and has a delivery rate of 99%.
With an average open rate of 48%, your brand or message is effectively seen by almost half of recipients.
A click-through rate of 15% indicates a high level of engagement among recipients, meaning your ad or message has a significant chance of generating interaction and response.
4. Networking capabilities:
Participating in exclusive networking events offers valuable opportunities to connect with influential alumni, potential customers and business partners.
5. Positive Brand Association:
Sponsoring an alumni association from a prestigious university such as the VUB can enhance your company's reputation and strengthen your brand's image as socially responsible and committed to education and professional development.
6. Recruitment benefits:
Direct access to a pool of highly educated and experienced professionals who may be potential candidates for vacancies within your company.
7. Targeted Marketing and Promotion Opportunities:
You can run targeted marketing campaigns to a specific audience of former VUB students who are now working in different sectors and positions.
What sponsorship opportunities do we offer?
OSB-VUB now offers four different sponsorship packages that meet your different communication needs. We also offer various one-time sponsorship opportunities, that may meet your one-time goal on different occasions. You can also support us "in kind" via our specific package. These are our offers:
BRONZE : You get visibility by default.
SILVER : You will receive a high level of visibility, standard interaction with the user community and support from the OSB-VUB board.
GOLD : You will receive a very high level of visibility, customized interaction and immediate support from the OSB-VUB board. You will receive excellent recognition with continuous brand awareness and standard opportunities for direct interaction. You will enjoy exclusivity within your sector.
PLATINUM : You will receive prestigious promotion during OSB-VUB events and in official OSB-VUB communications. You will receive the highest level of visibility, the most customized service and immediate support from the OSB-VUB management. You will benefit from permanent brand exposure and opportunities for direct, customized interaction. You will enjoy exclusivity within your sector.
AD HOC SPONSORSHIP PACKAGES: if you are targeting events with 200+ participants, and/or a shorter time period, you can opt for an Ad Hoc sponsorship of a specific activity
To take advantage of these sponsorship opportunities, please contact us at info@osb.be. The sponsorship team will be happy to guide you through the practical aspects and clarify any questions.
"IN NATURA" sponsorship.
If you would like to support us as a sponsor by providing rooms, materials, staff and other benefits in kind, this is certainly negotiable.
CUSTOM SPONSORSHIP
If you, as a potential sponsor, cannot identify with the above packages, we are of course open to tailor-made collaboration agreements.
Would you like more information about the possibilities and conditions? Do not hesitate to contact us without obligation:
Eric De Ripainsel
General Coordinator OSB-VUB